Krasnaya Polyana Resort announces the launch of the “Mountain Is On” vacation model — this system is entering the Russian tourism market for the first time. Starting from December 1, 2026, every guest staying at the resort will receive a ski pass for the entire stay period at no additional cost. The update applies to all accommodation facilities at Krasnaya Polyana Resort and is valid for every guest, regardless of the chosen accommodation format and trip duration.
The Krasnaya Polyana resort is becoming the first all‑season resort in Russia that links accommodation and skiing with a new system: the guest books accommodation, and the opportunity to ski is already included in their holiday. The principle applies equally to all guests without any restrictions. Each guest receives a free ski pass and access to parking for the entire stay.
The new model changes the usual logic of planning a trip budget. The value of accommodation is determined not only by the hotel’s infrastructure or the range of services offered. Now it includes full access to the ski infrastructure for the entire duration of the trip, and the cost of the ski pass does not increase the cost of accommodation. Accommodation prices remain within the market range, taking into account dynamic pricing. The guest pays for the selected accommodation in accordance with the current rates, and the ski pass is provided to them free of charge. The mechanism for selling ski passes and прогулочных tickets for those who do not reside on the Resort’s territory remains unchanged.
“We want to change the very idea of what it means to vacation in the mountains. The goal is simple — to ensure that the guest doesn’t have to choose between paying for accommodation or spending extra on skiing. Now the mountain becomes an integral part of the stay at the Resort. In the long term, Krasnaya Polyana Resort is considering the new model as a way to make alpine skiing more accessible. “Seamless” access to the slopes could become an additional motivation for getting involved in alpine culture,” notes Vadim Trukhshin, CEO of Mentera Group.
The new model also takes into account the specifics of modern mountain recreation: the trip isn’t limited to just the slopes. The infrastructure of the Krasnaya Polyana Resort includes hotels of various categories, spa complexes, restaurants, bars, sports and entertainment facilities, a casino, a theatre, a water park, children’s centres, and more. Guests can independently create their own holiday programme depending on the purpose of the trip and their personal preferences. This allows for the distribution of flows and prevents creating an excessive load on the ski infrastructure. During periods of high demand, including holidays, the rich event calendar and variety of services make it possible to plan a comprehensive holiday, alternating skiing with other forms of leisure.
As for accommodation, the guest is not limited in their choice. The Resort features nine 4- and 5-star hotels, as well as an apartment complex, with a total of 2,100 rooms at an altitude of 540 or 960 meters. Additional value is provided by the new loyalty program “Mentera Moments,” which unites all properties within the holding. Members can use accumulated bonuses to pay for up to 50% of the accommodation cost, and they can also use them to pay in restaurants and bars at properties across the entire Mentera Group.
In addition, the Krasnaya Polyana Resort offers a traveler support program. In the event of a flight cancellation or rescheduling, the guest can reschedule the booking dates or request a full refund, including in situations where the current law allows for the retention of part of the accommodation cost. If a guest loses a paid day of their vacation due to a flight delay, compensation for the missed nights is provided. If there is available room stock, free early check‑in or late check‑out is available. A separate package of measures has been developed for guests traveling by private vehicle.
